| Title |
|
Segment Marketing Manager Commercial
|
 |
|
| Description |
Responsible for the strategic and tactical planning of market segments
across all commercial products. Develops, communicates, and implements
the product information and programs necessary to meet the assigned
sales and profit goals defined by the annual operating plan.
|
| Requirements |
- Bachelor's Degree
- MBA Preferred
- Bachelor's Degree in Marketing
- Demonstrated Team Leader
- Positioned New Products and Pricing to drive profitable growth.
- Marketing/Field Sales Experience
|
| Tasks |
- Develop and maintain commercial product group's business strategy and product plans for assigned market segments.
- Actively develop, implement and execute against tactical strategies as required with the coordination of marketing, sales, technical, advertising, manufacturing and field personnel to achieve monthly, quarterly, and annual objectives.
- Relentlessly monitored competition and recommended product mix, pricing, positioning and for assigned markets in order to meet management's business plan objectives.
- Accurately forecasted sales and profit data for assigned product groups.
- Coordinate all tasks and activities to ensure effective product launches, including but not limited to new product line requirements as defined by end user needs, line/product positioning with the brand and relative to competition and other brands, marketing plans, event marketing coordination, product literature, training, and setting product launch inventory.
- Monitored and identified market segments and industry product trends, anticipated effect on assigned products, and recommended strategies and tactics to achieve financial objectives.
- Maintained close contact with sales force, distributors and group companies to continue to strengthen the assigned market segments, profit and growth strategies across all channels of distribution.
|
| Type |
Full-time |
| Location |
OH, Akron |
|
| |
|
|